Notes by the Nation
Notes are more than just scribbles. They’re a window into our world, our personalities, our lives.
So, we turned Piccadilly Circus into the nation’s fridge door and let everyone share their notes. All of them written and powered by the reading and creative capabilities of the Galaxy Tab S9 series. ​​​​​​​
But we didn’t stop at Piccadilly. This was a cross-channel campaign activated through OOH, experiential, social, digital, and earned channels.
With 440 advertising sites and a media campaign set to deliver 110M out-of-home advertising impacts, the DOOH traversed the country going from as far south as Brighton to as far north as Edinburgh. And for anyone that missed the DOOH, social executions flooded the internet. ​​​​​​​
The Creative Station was a free interactive space allowing commuters to explore their creative side. There were workshops led by talent such as @NotesToStrangers, YouTuber Freya Nightingale, and author Nick Grimshaw. And working alongside Metro visitors shared their Rush Hour Crush live directly from a Galaxy Tab S9, displayed in real-time at the pop-up.
And in a first for Samsung, we brought the campaign to life in a video for Amazon Prime. The film celebrates the nation’s notes in a series of vignettes depicting scenes from across the country; such as a grandma who needs more biscuits or a baker perfecting a recipe.
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